Creative content brings B-Town studios to K-Town!

Fox Star Studios recent announcement that it has entered into an alliance with CV Kumar’s Thirukumaran Entertainment for two projects – Mundasupatti and V. Chitram, shows that Tamil cinema is really king of content.

Their earlier tie-up with A R Murugadoss for three films (Engaeyum Epodhum, Vathikuchi and Raja Rani) was also very successful with Fox extending their relationship with Murugadoss to Hindi cinema now.

The success story of small films in Tamil cinema started in 2011 and the trend continues today. While Pizza is to be remade in Hindi and Kannada, Soodhu Kavum will be remade in Telugu by PVP Cinema. Most of these small films did not boast of big stars or renowned music directors – in fact, in some directors and actors as well music directors made their debut. But what set the cash registers ringing in the box office was their content – a well-told story with a  tight script was the USP in all these small films. And Bollywood is making note of this trend.

While Bollywood is now borrowing content and action scripts heavily from the south for their remakes it has also realised the potential of south cinema – read Tamil cinema – even in terms of production. UTV made a successful foray into this business and Fox Star followed suit along with Eros and Yash Raj Films.

However, what will determine the success of these studios is not their deep pockets but the type of content they choose and scripts they opt for.